Revolutionize Your
Connection with Fans
The global growth of 7.4% in recorded music revenues in 2020, raising the figure to $21,600 million, marked a significant milestone for the music industry, according to the Global Music Report published by the International Federation of the Phonographic Industry (IFPI). This growth reflects an upward trend driven primarily by the rise of streaming platforms, which have democratized access to music, allowing users around the world to discover and enjoy a vast catalog of songs with ease. However, this same advancement has given rise to new challenges, especially regarding the relationship between artists and their fans.
Despite economic growth, many artists experience a significant disconnection with their followers. This phenomenon can be attributed to several factors related to the impersonal nature of current streaming platforms and social media.
The Current Challenge in the Music Industry
- The Gap Between Artists and Fans: Despite the global growth of 7.4% in recorded music revenues reaching $21,600 million in 2020, artists continue to face a significant disconnection with their fans due to the impersonal nature of current streaming platforms and social media [Source: IFPI, Global Music Report].
- Monetization Difficulties: Despite efforts by platforms like META and Spotify to introduce monetization tools for artists, the inequitable distribution of revenues and the "pay per stream" model have limited artists' ability to earn sustainably through streaming [Source: Soundcharts, Streaming Monetization Analysis].